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Bob Bob Ricard

Bob Bob Ricard

Opulent Art Deco interior of Bob Bob Ricard restaurant in Soho London featuring blue booths and champagne button

Bob Bob Ricard Overview & Key Highlights

Bob Bob Ricard is an iconic, glamorous restaurant situated on Upper James Street in London's vibrant Soho district, renowned for its lavish blend of British classics and French-Russian culinary influences. Designed by legendary interior architect David Collins, the dining room evokes the golden age of luxury rail travel, featuring private turquoise leather booths, marble tables, gilded Art Deco accents, and the world-famous golden 'Press for Champagne' button installed beside every seat. Visitors flock to this theatrical dining destination as much for its decadent ambiance and formal white-jacket service as for its indulgent menu, which showcases dishes like golden-crusted Beef Wellington, Siberian sturgeon caviar, and bespoke cocktails. Located just off Regent Street and Piccadilly Circus, Bob Bob Ricard operates a strict age policy (welcoming guests aged 15 and over only) and an elegant smart-casual dress code, making it an extraordinary centerpiece for romantic evenings, milestone celebrations, and London culinary excursions.

Bob Bob Ricard Travel Guide: Logistics & In-Depth Tips

Bob Bob Ricard is an extravagant dining establishment located on Upper James Street in Soho, London, famed for combining British comfort cuisine with French-Russian luxury. Established in 2008 by Leonid Shutov and designer David Collins, the venue features intimate Orient Express-inspired booths finished in royal blue leather, polished brass, and hand-cut crystal. It is universally celebrated for introducing the playful and viral 'Press for Champagne' button at every single dining booth, turning fine dining into an engaging, interactive occasion.

The culinary program delivers uncompromising quality across hearty and refined plates, from slow-baked Beef Wellington and truffle-infused potato dishes to imperial caviar and dessert spheres melted under hot chocolate sauce. Conveniently situated just a short walk from Piccadilly Circus and Oxford Circus tube stations, it remains a premier highlight for couples, groups of friends, and travelers seeking an unforgettable urban gastronomic experience in central London.

Reasons to Visit

  • The Iconic Champagne Button: Press the gilded brass button installed at your private booth to instantly summon fresh flutes of vintage champagne.
  • Exceptional Interior Architecture: Marvel at David Collins' masterpiece of Orient Express luxury design, featuring intricate woodwork, brass trims, and turquoise leather.
  • Decadent British-French Fare: Indulge in world-renowned Beef Wellington, artisan meat pies, Siberian caviar, and signature vodka poured at sub-zero temperatures.
  • Intimate All-Booth Seating: Every table in the dining room is an intimate booth, guaranteeing exceptional privacy and premier comfort during your meal.

Things to Avoid

  • Avoid Showing Up Without a Booking: Walk-in tables are virtually non-existent during peak evening hours, so always secure a reservation online well ahead of time.
  • Avoid Bringing Young Children: The Soho restaurant enforces a strict age limit prohibiting guests under 15 years old.
  • Avoid Wearing Gym Clothes or Hats: Guests in casual athletic wear, running shoes, or baseball caps may be refused entry at the door.
  • Avoid Carrying Only Cash: Bob Bob Ricard operates as a totally cashless venue; bring physical credit cards or mobile payment devices.

Local Transportation Tips

Bob Bob Ricard is located at 1 Upper James Street in Soho, easily reachable via London Underground stations: Piccadilly Circus (Bakerloo and Piccadilly lines) is a 4-minute walk south, while Oxford Circus (Central, Victoria, and Bakerloo lines) is a 6-minute walk north. Numerous central London buses stop along Regent Street and Shaftesbury Avenue, both within short walking distance.

Travel Etiquette

  • Dress with Care: Embrace smart, polished fashion to blend harmoniously with the glamorous dining room aesthetic.
  • Mind Booth Courtesy: The dining booths are private, but refrain from speaking loudly or conducting business calls on speakerphone.
  • Photography Etiquette: Capturing photos of your booth and the champagne button is welcomed, but avoid shining flash lights toward neighboring tables.
  • Tipping: A discretionary service charge of 15% is typically added directly to your final restaurant bill in line with central London dining standards.

Recommended Age Group

Bob Bob Ricard is curated specifically as an upscale adult leisure and dining venue with strict guest entry guidelines.

  • Babies (0-2 years): Not Recommended. The venue strictly enforces a minimum age policy of 15 years old and does not permit infant seating or strollers.
  • Kids (3-12 years): Not Recommended. Children under 15 are not permitted inside the Soho dining room.
  • Teens (13-19 years): Neutral. Teenagers aged 15 and above are allowed when accompanied by adults, but the adult-centric atmosphere caters primarily to older guests.
  • Adults (20-64 years): Recommended. The ultimate destination for dates, lively dinner parties, cocktail connoisseurs, and celebration dinners.
  • Seniors (65+ years): Recommended. Highly comfortable booth seating, gracious staff, and classic British culinary dishes offer an exceptionally comfortable dining outing.

Accessibility Level: Medium

  • Wheelchair Access: Street-level entrance is available, with accessible seating options situated on the ground floor; booking ahead allows staff to reserve the most accessible booth.
  • Restroom Facilities: Accessible restrooms are available on site with step-free navigation.
  • Acoustic Environment: Booth partitions provide moderate noise buffering, though ambient evening volume can be lively during peak service hours.

Did You Know?

Bob Bob Ricard reportedly pours more champagne than any other independent restaurant in the United Kingdom, largely driven by the popularity of its signature table call buttons!

Cool Statistics

  • 100% of the tables in the restaurant are private banquette booths.
  • Over 1,000 bottles of premium champagne are popped and poured here every single month.
  • Minus 18°C: The exact chilling temperature at which artisanal vodka shots are served tableside.

Address:

Bob Bob Ricard, 1 Upper James St, London W1F 9DF, United Kingdom

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Basic Info

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COUNTRY & Region

United Kingdom,
Europe

ACCESSIBILITY LEVEL​

Medium
Currency icon

LOCAL CURRENCY​

British Pound (GBP)
Price level icon
High
Safety Level icon

SAFETY LEVEL

Duration icon

Recommended Duration

• 1-2 hours
• 3-5 hours (Half a day)

Electricity

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Electricity

220-240V, 
50Hz
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Plug Type

• Type G (Three rectangular pins in a triangular pattern)
Plug types
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Activities To Do In Bob Bob Ricard

Best Time To Visit Bob Bob Ricard

Bob Bob Ricard is an indoor dining attraction open year-round, serving lunch and dinner daily regardless of London's seasonal weather.

  • Midweek Lunch (Tuesday to Thursday): The best time for a relaxed ambiance, easier booth reservations, and access to value-driven prix-fixe lunch menus.
  • Friday & Saturday Evenings: Perfect for high-energy weekend nightlife and celebratory dining, requiring bookings 4 to 8 weeks in advance.
  • Festive Season (November to December): Exceptionally atmospheric during the winter holidays when Soho lights and seasonal roasts are in full swing.

Average Temperatures Per Month

Remember to check the weather forecast a few days before the trip and before heading to the airport.

Safety Level icon

Safety Level

Soho and Mayfair are bustling, highly policed, and safe central London districts at all hours. Keep personal smartphones and designer handbags secure when stepping outside onto Upper James Street or walking toward Regent Street, as opportunistic phone snatchers on e-bikes occasionally target pedestrians in busy West End streets.

The rating is based on multi-year peace, crime, and security indices. Before you go, always verify current conditions through official government travel advisories.

Emergency Numbers

Police: 999
Ambulance: 999

No internet needed • Includes local translations • Free for TravelingWiz readers

Spoken Languages

English

Learn The Language

  • Could we have the bill, please? — Polished way to ask for the check in London restaurants.
  • Cheers! — Friendly toast when glasses are raised, or an informal expression of thanks.
  • Table for two, please: — Standard greeting upon arrival at the maître d’ stand.
  • Still or sparkling water? — The standard choice offered immediately upon seating.
  • Mind the gap: — Iconic London Underground transit announcement heard while traveling to Soho.
  • Excuse me: — Essential polite phrase used to navigate crowded dining rooms or streets.
  • Lovely: — Widely used British adjective denoting approval, satisfaction, or delight.
  • Tap water is fine: — Acceptable way to request complimentary chilled drinking water in UK restaurants.
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Trip Cost & Budgeting for Bob Bob Ricard, 2026

Everything you need to know about money while traveling
Is Bob Bob Ricard expensive for tourists in 2026? Yes, Bob Bob Ricard sits in London, United Kingdom, and its costs reflect the city itself. Based on our Human Verified prices, expect to pay around 4.25 GBP for a cappuccino, 7.00 GBP for a pint of domestic beer, and 22.00 GBP for a standard main meal at a restaurant. Use the data table below to calculate your specific daily budget based on your travel style.
Currency icon

LOCAL CURRENCY​:

British Pound (GBP)
Price level icon
High
London is almost entirely cashless, with contactless card or mobile payments accepted nearly everywhere across the city.

Per person, per day – pocket cash for small purchases.

Local: 20
British Pound (GBP)
≈ 26 USD

Full daily spend estimation (accommodation, food, transportation, attractions).

Travel Style
British Pound (GBP)
≈ USD ($)
Budget
115
152
Mid-range
210
278
Comfort
460
608

The Prices, Daily costs, and calculator results are estimates for planning purposes only. Actual costs may vary based on season, booking timing, personal spending habits, and currency fluctuations. TravelingWiz cannot be held responsible for discrepancies between these estimates and your final trip expenses.

  • • Take advantage of London's world-class free museums including the British Museum, National Gallery, and Tate Modern.
  • • Use contactless cards or Apple/Google Pay on public transit to benefit automatically from daily fare capping.
  • • Grab lunchtime supermarket meal deals at Sainsbury's or Tesco for a complete quick meal under 5 GBP.
  • • Book discounted West End theater tickets on show days using the official TKTS booth or theater rush apps.

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What To Pack

  • Smart-Casual Attire: Elegant shirts, tailored trousers, smart blazers, or cocktail dresses to comply with the venue's fashion-forward dress code.
  • Card-Only Payment: A contactless-enabled payment card or smartphone wallet, as the restaurant operates cashless.
  • Smart Footwear: Polished leather shoes, loafers, or stylish heels (avoid athletic trainers, flip-flops, or sportswear).
  • Light Layers: An umbrella and tailored coat suitable for walking through the unpredictable central London weather before dinner.
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Food & Drink Highlights

Local Food Overview

Dining at Bob Bob Ricard fuses hearty British comfort traditions with French brasserie technique and opulent Russian delicacies. The kitchen is acclaimed for its commitment to pristine sourcing, presenting everything from fresh Jersey rock oysters and Siberian sturgeon caviar to gourmet pies and truffled mashed potatoes. Every dish is crafted to complement extensive wine pairings, vintage champagnes, and artisanal vodkas served at precisely minus 18 degrees Celsius.
Golden-brown Beef Wellington sliced open to show tender pink beef inside an opulent dining setting

Must Try Dish

Beef Wellington for Two - Tender dry-aged Scotch beef fillet wrapped in savory mushroom duxelles and baked to perfection inside a golden, intricately scored puff pastry crust. Served with rich red wine and black truffle jus, this showstopping culinary centerpiece represents the epitome of British culinary grandeur.
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Maya’s Final Checklist for Bob Bob Ricard

Logistics shouldn’t be the focus of your trip—the experience should. I’ve hand-vetted these essential partners to ensure your arrival, stay, and exploration are as smooth as an Athenian breeze.

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FAQs

The dress code is elegant smart-casual. Tailored shorts, clean fashion sneakers, and jeans are allowed if styled smartly, but sportswear, caps, gym clothing, and beach flip-flops are strictly prohibited.
No children under the age of 15 are permitted in the main dining room at Bob Bob Ricard Soho. Guests aged 15 and over are welcome when accompanied by an adult.
Each booth features a brass button wired to a digital panel at the bar and service station. When pushed, a discreet chime alerts the waiting staff to take your champagne or beverage order.
Yes, reservations are highly recommended, especially for evening dinner slots and weekend lunches. Bookings can be made online up to three months ahead of your planned visit.

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